Idea

URBAN TOOL is a new age label based in Vienna/ Austria focusing on a new market between fashion, sport and mobile technology. Combining functionality and cool design the URBAN TOOL products hold your personal items (phone, iPod, wallet, keys ...) securely and comfortably in everyday life. With little steps URBAN TOOL is preparing the market to get ready for advanced wearable technology to ensure more quality of life and a sustainable approach for future developments. Furthermore URBAN TOOL is pleading for a more emotional and user centred approach in our digital surrounding.

URBAN TOOL has its seeds in a very personal story, when Sabrina Tanner, today’s CFO and responsible for product development, created an individual bag for her husband Kurt Tanner in the year 2001 to carry along all his digital devices. The huge and overwhelming feedback to this individual solution laid the foundation for the idea of URBAN TOOL.