URBAN TOOL evolution

urban tool evolution

URBAN TOOL CeBIT 2006 presentationURBAN TOOL IFA 2012 presentationURBAN TOOL colateral material over the years URBAN TOOL packaging over the years

It is a long way to establish a brand identity and brand language, especially if you market a product never known before on the markets. How to display a product that looks more like a short or like tights than like a bag? We are still on our way to learn and improve, here a historical collection of our evolution so far.