Almost two years ago Google and Levi’s announced their plans to work on joint wearable projects. The first piece of project of this co-operation is now becoming real. Based on Googles Jacquard technology the two global players developed a trucker jacket designed specifically for urban bike commuters. The Googles Jacquard technology uses conductive yarns to create touch and gesture-sensitive areas woven into fabrics at precise locations, anywhere on the textile. Additional components like LEDs, haptics and other embedded outputs provide interaction with the user. This March 11th at the SXSW 2017 the project The Commuter has been announced as consumer project that will be launched to market this fall for $ 350. The Commuter comes with a Bluetooth cuff that pairs with a smartphone to let you get directions, adjust the volume on your music or answer a phone call — all triggered by finger swipes on the jacket’s fabric.
URBAN TOOL as pioneer on wearables is following these developments with high interest. We are happy that finally global players with high market power take care of new and innovative concepts of consumer mobile computing interaction. Projects of our R&D studios from over 10 years ago in 2004 show similar modular concept for mobile communication and fabric interfaces. It looks like we are doing great R&D research work since many years!
Here some impressions of the Google and Levi’s TheCommuter & URBAN TOOL wearable concepts